A lot of men have a hard enough time shopping for clothes, but taller, larger, shorter and slimmer men have it even harder. “As much as I love brands, I still can’t fit into anything,” Eric Powell of Ratio Clothing tells The Menswear Journal. At approximately 6′ 4”, he always had problems with purchasing clothes, especially when it came to shirts. “I [sometimes] wanted a smaller neck size to make it fit in the body, but then it would be too tight in the neck.”
This constant frustration motivated him to start his own made-to-measure shirt company called Ratio Clothing, located in Colorado. “I bought custom-shirts in Asia but I wasn’t impressed with the quality,” he says. “I thought there was an opportunity in the market for casual shirts and I didn’t feel like there was a good option.”
Plenty of guys share Eric’s dilemma but most don’t have the knowledge to work these problems out for themselves. In case you’re either wary of custom-made shirting or can’t find the funds, The Menswear Journal chatted with Eric about how different kinds of men can pick the right shirt.
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