Fans of G4 should take in as much of the video game-focused TV network as they possibly can because not too long from now it will be going off the air to be replaced by Esquire… Wait! What?
Esquire, Hearst Magazine Corporation’s leading men’s lifestyle publication for the modern man, is heading to television with a slew of cooking, fashion, travel and presumably lifestyle-based content for their demographic. But that doesn’t bode well for G4 since it’ll be completely rebranded.
According to The Hollywood Reporter, NBCUniversal, the parent of G4, has just struck a deal with Hearst to replace all the geeky-based content with shows “more in line with the modern man.” THR sources also relay that content is already in production for an early 2013 rebranding of the network. Don’t worry, though, ’cause not all of the video game talk will be cut.
If we’re being frank, the end of G4 doesn’t come as that big of a shocker. Just this past fall, ‘Attack of the Show!’ and ‘X-Play’ were pulled from the air. Although the geek trend is back in the spotlight — especially since movies like ‘The Dark Knight Rises,’ ‘The Avengers’ and the upcoming ‘X-Men: Days of Future Past’ films have been catching everyone’s attention — NBCUniversal is trying to tap the “upscale” demographic that’s not currently being fully reached.
Also to note is that the company put feelers out to Hearst’s rival Conde Nast to see if there’s any interest from them to developing TV content. However, Hearst and NBCUniversal have had a close partnership for a while, both having shared ownership of the A&E networks, which include the A&E, Lifetime, Bio and History channels.
What do you make of this news? Would you watch TV shows brought to you by one of the top-selling men’s lifestyle publications? Let us know what you think in the comments.