Sexist Pant Label
Emma Barnett (@Emmabarnett), Twitter

Digital Media Editor of The Daily Telegraph Emma Barnett was cleaning her house this past weekend and found a new pair of chinos her boyfriend bought for himself from the UK brand Madhouse. As if it wasn’t bad enough that he’d left them on the floor as someone else’s problem, stitched inside the pant was a white patch with unusual washing instructions:

“Machine wash warm. Inside out with like colors… Or GIVE IT TO YOUR WOMAN, It’s Her Job.”

Whether it was intended as a joke by the manufacturers or simply a way for grabbing some extra media attention for the company, this message has sparked a frenzy across the Internet, especially on Twitter.

“Now normally I am the type of person who can stomach, and often smile along, with a touch of what has just become known as casual sexist ‘banter,'” wrote Barnett in The Telegraph. Having studied politics at university and shared a house with five testosterone-fuelled male students, I was schooled early-on in picking the battles worth fighting and knowing ‘how to take a joke’ … “However, this crass message stitched onto the label in these cheap chinos from Madhouse, genuinely took me aback.”

Speaking from a man’s perspective, I know how to wash my clothes — I know what materials can be tossed in the washing machine and which should be dry cleaned, I know when to use non-chlorine bleach, and I most certainly can understand laundry instructions. Apparently, I wasn’t given the memo that we’ve digressed back to the days of 1950s suburbia.

Read Barnett’s full response at The Daily Telegraph.


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