True Religion finally got the hint from GQ that to get in with the Internet crowd you need to make a viral video.
To kick off its campaign for the new lightweight cords, the brand partnered with director Crystal Moselle and Bootlegs, Milk’s Digital Team, to create The Legend of Kid Corduroy in Color.
Watch the video after the jump.
This isn’t your normal Western flick. Instead of overused catch phrases and all those mustached outlaws, there’s male models decked out in chambray shirts and cowboy hats having a shootout with a couple of hot chicks.
The moral of the video — every color of True Religion’s lightweight cords can go perfectly with all your summer get-ups. Oh, and they also make you look so bad a$$ that girls will want to play cowboy with you.