GANT Rugger gold cardigan
Photo: GANT Rugger; $145

Would you believe me if I told you that this cardigan — this solid, seemingly plain-Jane cardigan — is sold out everywhere? In fact, if one surprisingly pops up somewhere, even I will try and grab it.

What seems to have happened is something similar to the plot of the 90s movie ‘Josie and the Pussycats’ — you remember ‘Josie and the Pussycats,’ right? The government sends subliminal messages in popular music to get kids to think “orange is the new pink.” Ringing any bells? Well, guess what? Gold is the new army green!

Gold is in. That we know for sure. It’s been around us every year in the falling leaves and designers have finally picked up on it again and made it big. But this one cardigan is different. It’s been in the pages of GQ and Details, thereby making it more like the Golden Hind of shopping — we hear rumors here and there about the existence of something this magnificent, but we always seem to come up short in our hunting endeavors.

It’s hard to believe there’s just one golden cardigan for men this season, but doesn’t it seem like it is? Cross your fingers in case GANT Rugger decides to replenish its stock.


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