H&M is known for its collaborations with big names like Karl Laggerfeld and Stella McCartney, and now the brand has unveiled two looks from its newest project with high-fashion label Versace.
The “Madonna of fashion,” as some have called Donatella, was against the collaboration at first. “The reason I didn’t do it is because I work very hard to put the Versace line in the luxury section,” she told a crowd at The New York Times’ TimesTalk series. “I think to put the Versace line in H&M would confuse the brand.”
So what changed her mind?
On June 21, she was quoted as saying, “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience.” As no official answer to this question has been found — other than the creative director simply changed her mind — one can only assume that she agreed due to the collection being called the ‘Iconic Collection’ with no official tie to her luxury clothing lines.
According to H&M:
The men’s collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewelry for men. For the first time in a designer collaboration at H&M, the collection will include homeware pieces including pillows and bedspread.
The first roll out is expected for November 17 with a follow-up replenishment January 19.