Denim Supply
Photo: Ralph Lauren, Denim Supply

Like nearly every trend and style, sportswear doesn’t mean the same thing as it did 10 years ago. Many men have traded in their ivy-league blazers for a pair of durable jeans, and so too has Ralph Lauren.

Perhaps to maintain its title as one of the leaders of contemporary sportswear, the brand has branched out with its new line Denim & Supply to incorporate more of a rugged, Brooklyn-type feel that’s so popular with the hipster crowd. This means more boots, more chunky sweaters and definitely more flannel (the good news is that this isn’t anything new).

Hipsters can also afford Denim & Supply as it’s less pricey than many of Lauren’s higher-end lines.

Check out complete looks from the collection after the break, courtesy of Ralph Lauren.


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