Since landing in SoHo in 2006, UNIQLO has slowly tried to replace stores like H&M as the place to buy good quality menswear at a decent price. But now H&M has something else to fear: UNIQLOOKS. This new platform features street-style fashion photography of men and women wearing UNIQLO outfits in unique and stylish ways.

It’s this Japanese brands’s version of The Sartorialist except you take your own photos and upload the looks yourself. Simply create an account and you can upload snapshots of yourself looking sharp in UNIQLO. Then view them live on the site next to photos of other stylish shoppers from around the world.

Check out some of UNIQLOOKS’ most well-dressed men below. You could be one of them.

All photos courtesy of UNIQLOOKS


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