The obvious: rain down right sucks because it gets you wet and forces you to dress differently to accommodate it. The not so obvious: you can still look cool in rain gear, you just have to find the right jacket and the right boots.
When shopping for a dreary occasion, like rain, I find it helpful to have an idea in mind. For example, I hate dressing with rain in mind, but I like dressing with the military in mind, and army green and black are two colors that are great for styling a military look. This light rainmac by Folk has that utilitarian vibe going on and it has waterproof backing.
Finish the look with this cool, new design from Hunter. I know just from personal observation that most men don’t wear those original knee-high rain boots when out in public, but instead to choose to wear semi- or non-water proof footwear. This new boot model should solve the problem, gentlemen.