With the rise of shows like America’s Next Top Model and Make Me a Supermodel, we all seem to have this idea that being a model is to lead a life of glamor and fame. However, it seems as though it is anything but.

Tom Nicon, one of the faces for Burberry’s campaign, fell four floors from his apartment in Milan towards the beginning of the city’s Fashion Week. Police are calling it a suicide citing Nicon’s recent relationship problems.

Although this could have played a role in Nicon’s death (at 22), it’s hard to disregard all the pressures that come along with being in the fashion world. All everyone seems to talk about is being the skinniest, the most perfect and looking the youngest.

And when it comes to models, Nicon is certainly not the first to take his own life. The more recent tragedies are Noemie Lenoir, who survived after an attempt on her own life, and Daul Kim, who hanged herself.

“This [fashion] world is too closely linked to youth and makes it seem like life ends at 22,” said Giorgio Armani to the Guardian UK. “We need to make the young understand life is beautiful from 23 onwards as well.”

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